A business name that’s easy to find online

A business name isn’t just a matter of taste. It’s also what people will type into Google, spell over the phone, search on social media. A gorgeous name that can’t be found online is a name that quietly loses you clients. The good news: a few simple habits change everything.

Easy to spell, easy to remember

If people have to ask “how do you spell that?”, you already have a problem. A name that’s pronounced the way it’s written, with no spelling traps, gets found on its own. Beware of overly clever wordplay, odd doubled letters or “original” spellings: charming on a business card, a nightmare in a search bar.

Say your name out loud to someone and ask them to write it down. If they get it wrong, that’s a signal. A findable name is one people type correctly on the first try.

Check the name is free everywhere

Before falling in love with a name, do a little research. Does another business already use it in your area? Is the domain name available? What about the usernames on social media? A name that’s already taken condemns you to fight for visibility against someone else.

• Search the name on Google: who already shows up?
• Check domain availability (.ca, .com).
• See whether the accounts are free on social media.
• Make sure there’s no confusion with a well-known competitor.

A name that hints at what you do

A name that slips in a clue about your trade or your town helps people find and understand you. Having “florist” or “Trois-Rivières” in your name isn’t mandatory, but it works for you in searches. A completely abstract name is pretty, but it’ll take more effort before people connect it to what you offer.

The most beautiful name in the world is useless if your client can’t retype it from memory the next day.

If your name is already set, protect it

You’re not going to change your name after ten years, and you don’t need to. If your name is common or easily confused, you can still stand out: grab your exact domain, stay consistent across every profile, and add your town or trade around your name on your site. Over time, you’re the one who rises when people search for you.

Whether you’re choosing a name or want to make yours easier to find, write me. We’ll look together at what’s free, what sticks, and how to make sure the right clients land on you and not on someone else.