Esthétique Sylvie Tardy

On rue Dandurand in Montréal, Esthétique Sylvie Tardy has been a trusted address for years: facials, anti-aging care, hair removal, electrolysis. In person, everything breathes calm and care. Online, the image no longer kept up.

The brief: a website that inspires the same confidence as the treatment room. Clear service pages without needless jargon, a phone number always within thumb’s reach, and a simple appointment request — no complicated system, no account to create.

We designed a soft palette — powdered rose, ivory, plenty of air — and a slow, almost soothing visual rhythm. Every service page answers the three questions a client actually asks: is this for me, how does it work, how long does it take.

The call button is present on every mobile screen, and the appointment request fits in four fields. Nothing distracts, nothing rushes.

For local SEO, we aligned the site with the clinic’s Google Business profile: same services, same hours, same tone. Neighbourhood searches — “electrolysis Rosemont”, “facials Dandurand” — now lead to the right door.

Clients arrive at the clinic already knowing what to expect, and new requests come mostly from the neighbourhood — exactly what the clinic wanted.