Restaurant La Citronnelle

For more than 27 years, La Citronnelle has served refined Vietnamese cuisine on rue Fleury Est in Montréal. Bring-your-own-wine, packed weekends, a “Best Restaurant — Sault-au-Récollet 2015” award: the reputation was long established. Online, though, nothing reflected that warmth.

The brief: give the restaurant a web presence worthy of its phở. A complete, easy-to-update menu system — table d’hôte, express lunch, à la carte — hours you can’t miss, an obvious path to a reservation, and clear allergen information. French first, English close behind.

We built the visual identity around lemongrass itself: a fresh, luminous green, warm neutrals, and generous typography that echoes the house’s welcome. No stock photos — the menu is the star.

The menu system was designed as structured content, not a PDF: every dish is indexed by Google, readable on mobile and annotated for allergens. Opening hours and the phone number are visible on every page, with one-tap calling on mobile.

On the SEO side, we aligned the site with the restaurant’s Google Business profile and targeted local searches — “Vietnamese restaurant Ahuntsic”, “bring your own wine Fleury” — in both French and English.

The site loads in a blink, even on a phone pulled from a coat pocket in January. Guests find the lunch menu before they’ve laced their boots. And the dining room stays full.